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Rock and tree lined hallway Hubei in the Air Fly Theatre queue
Courtesy of FORREC
Hubei in the Air Fly Theatre queue with Chinese architecture and colourful lights
Courtesy of FORREC
Front view of traditional Chinese architecture Hubei in the Air Fly Theatre
Courtesy of FORREC
Hubei in the Air Fly Theatre Crane storyboard with white crane flying through mountains
Courtesy of FORREC
Multiple people doing martial arts in front of the Hubei in the Air Fly Theatre media
Courtesy of FORREC
Hubei in the Air Fly Theatre media
Courtesy of FORREC
Wanda Movie Park Exterior yellow and red building and people gathered in front
Courtesy of FORREC

Wanda Movie Park - Hubei in the Air Fly Theatre

Wuhan, China

Hubei in the Air Fly Theatre was one of six sensational attractions envisioned at Wanda Movie Park. FORREC were responsible for the visioning to schematic design, preparation of a solid set of documentation, specifications and media content and design management for the tendering and award of the ride and attraction equipment, design/build contracts and media production. Our role as the lead consultant with an amazing team of industry leaders that we put together allowed us to provide design and creative oversight for the attraction builds and media production.

We developed all aspects of the attraction from the physical environments for attractions, queues, pre-show and post-show, food and beverage and retail, guest services and BOH, including tendering and award of equipment and vendors, full integration and coordination set of documentation through to media production to opening day.

Region

Asia

Client

Wanda Group

Services
  • Strategic Visioning
  • Concept Design
  • Program Development
  • Master Planning
  • Experience Planning
  • Design Management
  • Experience Design
  • Architecture Design
  • Landscape Architecture
  • Interior Design
  • Show Set Design
  • Signage and Wayfinding
  • Graphic Design
  • 3D Visualization
  • Media Design
  • Media Production
  • In-Field Project Review
Team

FORREC

AOR:

Tongji – TJAD
Base Building Architecture – StuFish

PHASES:

  • Ideate
  • Create
  • Design
    • Schematic Design
  • Realize
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