Wanda Movie Park - Hubei in the Air Fly Theatre
Making history one brush stroke at a time
Client Wanda Group
A media spectacle on a grand scale, the Wanda Movie Park was a project that saw FORREC’s role evolve from concept and thematic designers to executive producers working closely with the Wanda Group. One of six experiential theatres stacked inside the striking gold building, the fly theatre is a signature attraction that dramatically depicts the history, culture and scenery of Hubei province.
Inspired by the revered art of Chinese brush painting, the projected visuals tell the story, while guests enjoy the sensation of flying. The audience is lifted in their seats and sent swooping and soaring through the Hubei region. This phenomenal fly theatre experience is further intensified by special effects like air bursts, mist and scents.
Sector
Visitor Attractions
Facts
Wuhan, China
Opened 2014
Services
Art Direction
Attraction Design
Program Development
Scope
Concept design, schematic design, design development and site review
