Wanda Movie Park - Hubei in the Air Fly Theatre

Making history one brush stroke at a time

Client Wanda Group

A media spectacle on a grand scale, the Wanda Movie Park was a project that saw FORREC’s role evolve from concept and thematic designers to executive producers working closely with the Wanda Group. One of six experiential theatres stacked inside the striking gold building, the fly theatre is a signature attraction that dramatically depicts the history, culture and scenery of Hubei province.

Inspired by the revered art of Chinese brush painting, the projected visuals tell the story, while a flight simulator vividly imitates the sensation of flying. The audience is lifted in their seats and sent swooping and soaring through the Hubei region. This phenomenal simulated flight experience is further intensified by special effects like air bursts, mist and scents.

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Facts

Wuhan, China
Opened 2014

Services

Art Direction

Attraction Design

Program Development

Scope

Concept design, schematic design, design development and site review

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