Client Khazanah Nasional Bhd, Themed Attractions and Resorts Sdn Bhd (TAR)
When our client secured the participation of multiple brands for a single visitor attraction, the challenge was to create an environment where it made sense for these unique TV brands to exist together. Working with HiT Entertainment, FORREC created The Little Big Club, which permitted each branded character to be featured in its own familiar habitat, in perfect harmony with the others.
FORREC's master plan ensured that families with small children could easily move from one space to the next and still get up close and personal with these much-loved brands. Set in a four-storey facility, the Club flows seamlessly through the various environments and different levels and even accommodates two additional IP stakeholders, Sanrio Hello Kitty and Kampung Boy, as honorary members. By building a close working relationship with all stakeholders, FORREC ensured that all brands were extended to their full potential.
Wayfinding & Signage
Concept design, design development and site review