Nickelodeon Universe

Extending a brand for the fun of it

Client Mall of America (Triple Five)

When Mall of America’s existing generic park saw dwindling attendance, the wheels were put in motion to create the first large-scale, stand-alone, knock-your-socks-off extension of the Nickelodeon brand. Not only did FORREC succeed in creating a spectacular expression of the brand that broadened appeal to the teen market, we managed to keep the existing park in operation while we did it.

Integral to the master plan for Nickelodeon Universe was a series of phased improvements, which resulted in several new attractions over the years, including the SlimeStage and TMT Shell Shock. FORREC’s relationship with Nickelodeon goes back 1994 and our ability to translate this formidable brand into immersive attractions has led to many successful Nickelodeon projects around the world, including designs for theme park zones in Blackpool, UK and Madrid, Spain.

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Facts

Bloomington, Minnesota
Opened 2008

Services

Attraction Design

Design Management

Graphic Design & Signage

Landscape Architecture

Master Planning

Program Development

Scope

Master planning, concept design and design development

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