Client Union Properties
Formula 1 racing has a dedicated group of followers, but our client felt the sport could be opened up to a whole new fan base. The proposed F1-X theme park in Dubai provided an excellent opportunity to eliminate some of the mystery around F1 racing and make it more accessible to the average person.
By creating a mini museum and tribute to the sport, new fans could learn more about F1 racing and seasoned fans could revel in its glorious history. FORREC conceptualized the Decades Exhibit in the Vintage Zone as an exciting visitor attractions that would follow F1 racing from its origins in the early 1900s right up to the New Millennium and beyond. The evolution of the cars, development of safety equipment and stories of the most famous and infamous drivers were all part of the plan.
Services completed 2006
Master planning, concept design and schematic design