Dollywood Wildwood Grove

Butterflies and Dolly Parton’s own childhood inspire a new themed land

Client Herschend Family Entertainment

When our clients came to us with the idea of creating Dollywood’s first fully themed land in several years, they also wanted to incorporate elements from Dolly Parton’s childhood. FORREC worked on the concept refinement, artistic direction, master planning, and architectural development of all themed facades and queues to make their vision come alive.

The team also wanted to ensure the whole space was accessible for anyone. The end result is a whimsical, inclusive space for everyone to enjoy.

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Theme Parks


Pigeon Forge, TN
Opened 2019



Art Direction

Design Management

Landscape Architecture

Master Planning


FORREC Ltd, FORREC Architects Ltd:
Master Planning, Concept & Schematic Design

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