Steve heads up the brand extension and client relationship side of FORREC. His leadership was instrumental in building FORREC from the early days to its leadership role today. As possibly our tallest employee, he is also extremely handy to have around for the top shelf of the kitchen.
Steve’s often the one that works with our clients when they’re looking for ways to get more from their brands. He has the invaluable ability to translate an opportunity into an actionable business plan. He excels at articulating concepts, understanding the financial implications, and helping to zero in on the elements of an informed business decision. After 30 years with FORREC, Steve can claim to have worked most of the roles in the company. He’s drafted plans, project managed and liaised with clients. This hands-on experience has developed his keen understanding of what’s needed to make a project work – and is why he’s been involved in developing our longest standing client relationships with Center Parcs, Universal Studios, Nickelodeon, Samsung Everland, Six Flags Entertainment Corp., Meraas Holding, Dubai Parks & Resorts, Hersheypark and Herschend Family Entertainment.
Inspiration: Nature (a self-acclaimed country mouse)
Hidden Talent: Fixing things and making furniture
Surprising Fact: He loves colonial furniture design
Always on the Hunt For: Something to make
“Challenge is a good thing. It’s what keeps you growing and developing. Our willingness to embrace challenge is how we come up with innovative solutions for our clients.”
– Steven C. Rhys