Michelle joined FORREC with over 10 years of experience leading cutting-edge marketing and branding campaigns. Her most recent role as Director of Marketing and Strategy at the Toronto International Film Festival enabled her to build large-scale marketing and digital media plans for the city’s most recognizable events including the world’s largest public film festival.
Since graduating with a degree in Mass Communications from Carleton University, Michelle has added her flair for strategy and analysis to several marketing roles in the film and TV industry, most notably Pinewood Toronto Studios and Shaw Media where she led the promotional efforts for HISTORY and the National Geographic Channel. She brings the tenacity required for such a fast-paced environment to FORREC, injecting the marketing department with a fresh burst of energy.
PHILOSOPHY: You will never regret being kind
INSPIRATION: Live what you love
ALWAYS ON THE HUNT FOR:The next big trend in the advertising industry and good gelato!
“I love to collaborate and bounce ideas off colleagues. You never know where inspiration will spark and where going down the rabbit hole will take you.”
– Michelle Lemmon