We are always thinking about entertainment design, how it works and how it can be even better.
Consumers have more choice than ever before about what to buy and how and where to buy it. What takes the experience to a different level?
Water parks are complex, entertainment experiences, where families of all ages come to spend their precious leisure time together. So what do Goldilocks and water park planning have in common? Allow us to explain.
Theme parks come in a variety of sizes and brands. There are a few things, no matter the park, that should be considered when planning your space.
Even in booming cities, amid the concrete, glass and asphalt, there are opportunities for parks, nature and people places. How does nature square with the realities of the city?
Story drives entertainment and getting it right is essential. How do you do it when dealing with culture and avoid clichés that can undermine the project?
Water parks are more than slides and rides. Creating a guest experience that gives them a reason to return requires creativity and planning.