We are always thinking about entertainment design, how it works and how it can be even better.
Looking at the big picture for a moment, we know that it will be some time before people will feel safe and will want to share experiences together again. However, as the past has shown us, people will be eager to spend time together again – the flood gates will open and the pent-up demand to travel, dine out, shop, go to an event and seek thrills will emerge.
As we evolve into the new normal and people gather again, experiences that take us outside of the everyday must become more sophisticated, more engaging, and more immersive. Can imaginative storytelling provide the necessary escape we all need?