Visitor Attractions

People have unlimited choices on how they spend their free time, and expectations have never been higher. To compete, visitor attractions have to think expansively. They have to educate and entertain by telling stories that engage – whether real, imagined or brand-driven. They must be seamlessly welcoming and mix learning, guest comfort and interactivity into a unified whole. Our portfolio shows we can zero in on brand or project attributes, and then translate them into built reality. Stories attract visitors. We tell them better than anyone.

Key Projects

BBC Worldwide

See how FORREC’s concepts will help BBC Worldwide extend four of its popular brands into out-of-home, built attractions and live shows.

Sanrio Hello Kitty Town

Discover how the immensely popular Hello Kitty gets a home of her own in a unique visitor attraction with other branded characters.

The Little Big Club

Meet Thomas the Tank Engine, Bob the Builder, Barney, Angelina Ballerina and Pingu in a visitor attraction that makes each of these five global brands an immersive, hands-on experience.

Wanda Movie Park - Hubei in the Air Fly Theatre

Experience the sensation of flight in the breathtakingly beautiful signature attraction of the world’s first and only multi-floor, multi-sensory indoor movie theme park.

F1-X Vintage Zone

Find out how we trace F1 racing history right back to the starting line with a visitor attraction that celebrates the thrill of racing at every turn.

Bat Cave at the ROM

A museum’s most popular exhibit is re-imagined into an experiential attraction that teaches guests a thing or two about bats in a most exciting way.

Muskoka Boat and Heritage Centre

Trace the history and cultural development of the Muskoka Lakes region with an attraction at the very heart of the 89-acre Muskoka Wharf lakeside community.

Shanghai Science and Technology Museum

Explore how FORREC has made science more exciting, entertaining and accessible to youth through six themed galleries in this important social and cultural venue.

Tianjin Science Discovery Centre & Planetarium

See how a thought-provoking informal learning experience in a newly constructed mall fuels an interest in science among families and school groups.

Dynamic Earth Science Park

See how a hands-on, climb-on, play-on science park helped this attraction extend its visitation patterns and encourage repeat visits.


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AAMASTC